If you’re watching a movie, you may be thinking that your selection criteria have serious problems. You’re hardly alone. People watch bad movies all the time.

People being people, they usually don’t blame themselves. They usually do not point to the fact that they got all excited because their friends are excited and they jumped in with both feet.

It all really owned up to the fact that they watched the movie with the wrong expectations. Make no mistake about it. If you have the wrong expectations, you will be disappointed. It’s a fact.

Disappointment follows the wrong expectations like night follows day. It’s completely natural and it’s a foregone conclusion. And unfortunately, a lot of people are completely blind to this. They think that they’re watching a movie because of somebody else’s fault. They’re watching a movie because they listen to the wrong person. They can go on and on and on.

It’s a long laundry list of excuses but at the end of the day, the buck stops with you. This is why it’s really important to compare products the right way.

If you know how to do this, it’s more likely that you will make the right decision time and time again. If you’re completely oblivious to this or you completely blow through it, then you really have nobody else to blame except yourself.

The best thing about this is that by doing any kind of product comparison, you train yourself to become a better consumer. Need proof? Just look at sewing machine comparisons for example.

Something as basic and as simple as a sewing machine being compared to one another similar machine can teach you everything you need to know how to size up products and services. You pay attention to things like value for money. You pay attention to things like productivity.  You pay attention to artistic value and on and on it goes.

By adopting this comparison grid, you become more conscious of value. You start realizing that there’s a big difference between the pricey pay and the value you get. Armed with this information, you can size up movie reviews differently. Sooner or rather than later, you can start watching better quality movies. Funny how that works, right?

Movie reviews are written in a wide range of ways. Some are very straightforward. In fact, these are often so simple and so basic, you’d think the writer is using some sort of template or cookie cutter type of pattern in cranking out one review after another. Others are very creative. In fact, some of these are so creative that they really push out and about the whole concept of reviews. Sounds good in theory but some of these can be quite hard to read. It feels like a chore that the review ends up falling on its face. Why? Well, reviews are supposed to help people make decisions. Hard to do that when you are reading some sort of dense essay.